"SixDegrees.org is about using the idea that we are all connected to accomplish something good," said Bacon. "It is my hope that Six Degrees will soon be something more than a game or a gimmick. It will also be a force for good, by bringing a social conscience to social networking." The game, 'Six Degrees of Kevin Bacon,' made the rounds of college campuses over the past decade and lived on to be a shorthand term for the small world phenomenon.
Bacon created SixDegrees.org in partnership with the nonprofit, Network for Good, AOL, and Entertainment Weekly. Through SixDegrees.org, which builds on Network for Good's giving system for donating to more than one million charities online and AOL's AIM Pages social networking service, people can learn about and support the charities of celebrities or fundraise for their own favorite causes with their own friends and families. Bacon will match the charitable dollars raised by the top six non-celebrity fundraisers with grants of up to $10,000 each.